President & Research Director
Better Health Worldwide, Inc
Richard Brook, MS, MBA, is the President of Better Health Worldwide, Inc. (BH-WW) with over 40 years in health care industry management and consulting. He has managed medical and health economic educational programs, convention activities, and promotional product support as both an employee and a consultant. He has developed, designed, and implemented programs that capture and market structured data from medical enterprises and clinical researchers. He managed the daily operation of the largest US Pharmaceutical Benefit Manager's formulary programs and was instrumental in the development and implementation of over 20 custom formularies. Mr. Brook has worked with US state and federal agencies in refining the diagnosis-related-group system, in developing the resource-utilization-group system—part of the US Federal Long-Term-Care Minimum Data Set, the RAI instrument, and in developing a mental health classification and reimbursement system. He reviews for several journals including the Journal of Medical Economics and Current Medical Research and Opinion. He has a variety of therapeutic experience with marketed and developmental products and holds several degrees from Rensselaer Polytechnic Institute, including an M.S. in operations research and statistics, an M.B.A. in health systems finance, and a B.S. in management information systems.